Share the day you imagine
Your date, location and the feeling you want your hair to have.
All campaignsFictional salon example. No live bookings.
Bridal hair discovery call
Space to imagine your wedding morning.
Start with the date, the setting and the feeling. Then talk through hair ideas, the getting-ready group and a possible trial.
Plan the bridal conversation
Start with the day you imagine.
Map the morning
Who needs styling, where you are getting ready and the time everyone needs to be ready.
Explore a trial
Discuss suitability, a possible trial and a tailored quote. Dates remain unreserved until the salon confirms the booking.
Before you decide
Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date.
A discovery call is an enquiry. Availability, travel, pricing and a confirmed booking require a direct salon agreement.
Behind this campaign
The complete working pack keeps the customer promise, follow-up copy and team handoff connected. Download it to inspect every file.
Six finished static creatives
Three feed designs at 1080 × 1350 and three stories at 1080 × 1920. Download finished PNGs individually, with editable SVGs also included in the full pack. Fictional imagery and original compositions.
Copy and the handoff
Reel 1: The invitation · 20 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–4s | Overhead shot of a blank wedding-morning timeline and a hair reference book. | Still & Stem Bridal: Bridal hair discovery call |
| 4–10s | Hands arranging two or three permitted inspiration references. Do not show private client records. | Bring your ideas. Bring your questions. |
| 10–16s | A team member points to a simple planning card. Use only an approved staff participant. | Talk through the next step. |
| 16–20s | Hold a clean end card with the service and booking destination. | Ask about your bridal plans |
Voiceover: Planning your wedding hair? Start with your date, location and the group getting ready with you. Start with bridal hair discovery call at Still & Stem Bridal. Start with the date, the setting and the feeling. Then talk through hair ideas, the getting-ready group and a possible trial.
Caption: Bridal hair discovery call at Still & Stem Bridal. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Ask about your bridal plans: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Reel 2: What to bring · 25 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–5s | Handwritten question on a clean card. No personal data. | Not sure where to start? |
| 5–11s | Permitted reference image beside a blank notes page. | Share the day you imagine |
| 11–17s | Hands writing a short routine or timeline note. | Map the morning |
| 17–22s | Approved team member opening a consultation notebook. | Explore a trial |
| 22–25s | Static brand end card with a readable link. | Ask about your bridal plans |
Voiceover: Bring what you know so far. Your date, location and the feeling you want your hair to have. Who needs styling, where you are getting ready and the time everyone needs to be ready. Discuss suitability, a possible trial and a tailored quote. Dates remain unreserved until the salon confirms the booking.
Caption: Questions are a useful starting point. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Explore bridal hair discovery call: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Email draft 1
Subject: Start with your wedding-hair ideas Hi [first name], Planning your wedding hair? Start with your date, location and the group getting ready with you. At Still & Stem Bridal, our bridal hair discovery call begins with your questions. Start with the date, the setting and the feeling. Then talk through hair ideas, the getting-ready group and a possible trial. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Ask about your bridal plans: [Owner: insert and review the booking destination] Still & Stem Bridal [Owner: add your approved sender details and unsubscribe route before sending.]
Email draft 2
Subject: A few things to bring to your bridal hair discovery call Hi [first name], If you are considering bridal hair discovery call, bring the reference ideas and questions that matter to you. Your date, location and the feeling you want your hair to have. Who needs styling, where you are getting ready and the time everyone needs to be ready. Discuss suitability, a possible trial and a tailored quote. Dates remain unreserved until the salon confirms the booking. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. You can explore the next step here: [Owner: insert and review the booking destination] If now is not the right time, there is nothing you need to do. Still & Stem Bridal [Owner: add your approved sender details and unsubscribe route before sending.]
Short message 1
Hi [first name], Planning your wedding hair? Start with your date, location and the group getting ready with you. Our bridal hair discovery call at Still & Stem Bridal is a place to start. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Details: [Owner: insert and review the booking destination] [Add the channel-appropriate opt-out route.]
Short message 2
Hi [first name], happy to answer any questions about bridal hair discovery call at Still & Stem Bridal. Ask about your bridal plans: [Owner: insert and review the booking destination]. No action needed if this is not for you. [Add the channel-appropriate opt-out route.]
Response guide and human handoff
FICTIONAL DEMONSTRATION DRAFT Response guide for Still & Stem Bridal Interested: “Thanks for getting in touch. What would you like to explore with bridal hair discovery call? Ask about your bridal plans: [Owner: insert and review the booking destination]” Price: “Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date.” Do not improvise a quote or discount. Availability: Check the actual appointment system. Never promise a slot from this pack. Suitability: A qualified salon professional should advise on service suitability. Ask only what is needed for the next conversation; do not request medical details in public comments. Bridal date: Check the actual diary, group size and travel arrangements. An enquiry does not reserve a date. Not interested / stop: Acknowledge once if appropriate, then apply the salon's suppression process. Do not send a follow-up. Complaint: Acknowledge without debating, move to the salon's approved private support route and notify the owner. Owner handoff: Salon owner approves claims, assets, price, channels and dates. Assigned salon team member checks inbox and diary, records actual outcomes and sends manually. Winflow prepares the pack. Named owner and daily inbox cover must be entered before launch.
Launch checklist and measurement rules
FICTIONAL DEMONSTRATION DRAFT Launch checklist [ ] Name the salon approver and the person checking replies each day. [ ] Confirm service, target audience and campaign objective: Bridal enquiries. [ ] Approve this exact pricing/offer text: Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. [ ] Clear every image, staff appearance, music license and reference shown in filmed content. [ ] Verify proof source, time period, permissions and exact wording; remove unsupported proof. [ ] Test the booking path on a phone and confirm its service selection and current availability. [ ] Replace draft sender/unsubscribe fields and review eligibility for each channel. [ ] Approve the exact final exports, accounts, audience and dates. [ ] Schedule or post manually in the approved tools. This pack does not publish. [ ] Log actual posts/sends and respond only through the approved salon accounts. [ ] Review the measurement sheet after seven days. Deduplicate people and record actual appointments separately from enquiries. [ ] Stop or revise on opt-outs, unclear pricing, broken booking paths or an unattended inbox. Proposed sequence for owner review Day 1: landing page + feed creative 1 + reel 1. Day 3: feed creative 2 + story creative 4; email 1 only to eligible, approved recipients. Day 5: feed creative 3 + reel 2 + story creative 5. Day 7: story creative 6; email 2 / short follow-up only where permission and conversation history allow. Dates and send frequency are proposals; choose them with the salon owner. Measurement rules Record observed enquiries, unique responding people and actual confirmed appointments separately. Views and clicks are platform reports. Add cancellations separately. These counts do not establish campaign causation or incremental revenue.
Artwork provenance
Original Winflow composition and generated fictional editorial photography, 23 October 2026. Originals and source directions retained in the local review package. No real staff identity, client result or physical location.
Original composition with fictional photography. No real salon, customer, stylist or venue is represented. Images illustrate a direction, not completed client work.