FICTIONAL DEMONSTRATION DRAFT

The invitation | 20 seconds
0–4s | Shot: Overhead shot of a blank wedding-morning timeline and a hair reference book. | On-screen: Still & Stem Bridal: Bridal hair discovery call
4–10s | Shot: Hands arranging two or three permitted inspiration references. Do not show private client records. | On-screen: Bring your ideas. Bring your questions.
10–16s | Shot: A team member points to a simple planning card. Use only an approved staff participant. | On-screen: Talk through the next step.
16–20s | Shot: Hold a clean end card with the service and booking destination. | On-screen: Ask about your bridal plans
Voiceover: Planning your wedding hair? Start with your date, location and the group getting ready with you. Start with bridal hair discovery call at Still & Stem Bridal. Start with the date, the setting and the feeling. Then talk through hair ideas, the getting-ready group and a possible trial.
Caption: Bridal hair discovery call at Still & Stem Bridal. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Ask about your bridal plans: [Owner: insert and review the booking destination]
Production: record original approved footage; clear music rights; add captions; confirm final readable timing.

What to bring | 25 seconds
0–5s | Shot: Handwritten question on a clean card. No personal data. | On-screen: Not sure where to start?
5–11s | Shot: Permitted reference image beside a blank notes page. | On-screen: Share the day you imagine
11–17s | Shot: Hands writing a short routine or timeline note. | On-screen: Map the morning
17–22s | Shot: Approved team member opening a consultation notebook. | On-screen: Explore a trial
22–25s | Shot: Static brand end card with a readable link. | On-screen: Ask about your bridal plans
Voiceover: Bring what you know so far. Your date, location and the feeling you want your hair to have. Who needs styling, where you are getting ready and the time everyone needs to be ready. Discuss suitability, a possible trial and a tailored quote. Dates remain unreserved until the salon confirms the booking.
Caption: Questions are a useful starting point. Date availability, travel, trial arrangements and a tailored quote are confirmed after enquiry. An enquiry does not reserve a date. Explore bridal hair discovery call: [Owner: insert and review the booking destination]
Production: record original approved footage; clear music rights; add captions; confirm final readable timing.