Bring your reference
A photograph, a colour family, or simply a feeling. Your starting point is enough.
All campaignsFictional salon example. No live bookings.
Colour consultation
A little clarity. A new colour story.
Bring your inspiration. We will talk through your starting point, upkeep and a possible next step.
Plan a colour consultation
A colour plan starts with you.
Talk about real life
Previous colour, time between visits and the upkeep you are comfortable with.
Agree the next step
Your colour plan, suitability and service price are discussed before a service is booked.
Before you decide
Your colour service and price are agreed after consultation. No discount or treatment price is advertised.
A consultation helps define the next step. Suitability, timing and final service pricing need a salon conversation.
Behind this campaign
The complete working pack keeps the customer promise, follow-up copy and team handoff connected. Download it to inspect every file.
Six finished static creatives
Three feed designs at 1080 × 1350 and three stories at 1080 × 1920. Download finished PNGs individually, with editable SVGs also included in the full pack. Fictional imagery and original compositions.
Copy and the handoff
Reel 1: The invitation · 20 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–4s | Close shot of an open consultation notebook and a clean styling station. | Lumière: Colour consultation |
| 4–10s | Hands arranging two or three permitted inspiration references. Do not show private client records. | Bring your ideas. Bring your questions. |
| 10–16s | A team member points to a simple planning card. Use only an approved staff participant. | Talk through the next step. |
| 16–20s | Hold a clean end card with the service and booking destination. | Ask about a consultation |
Voiceover: Thinking about a colour change? Start with your inspiration, your colour history and the upkeep you have in mind. Start with colour consultation at Lumière. Bring your inspiration. We will talk through your starting point, upkeep and a possible next step.
Caption: Colour consultation at Lumière. Your colour service and price are agreed after consultation. No discount or treatment price is advertised. Ask about a consultation: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Reel 2: What to bring · 25 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–5s | Handwritten question on a clean card. No personal data. | Not sure where to start? |
| 5–11s | Permitted reference image beside a blank notes page. | Bring your reference |
| 11–17s | Hands writing a short routine or timeline note. | Talk about real life |
| 17–22s | Approved team member opening a consultation notebook. | Agree the next step |
| 22–25s | Static brand end card with a readable link. | Ask about a consultation |
Voiceover: Bring what you know so far. A photograph, a colour family, or simply a feeling. Your starting point is enough. Previous colour, time between visits and the upkeep you are comfortable with. Your colour plan, suitability and service price are discussed before a service is booked.
Caption: Questions are a useful starting point. Your colour service and price are agreed after consultation. No discount or treatment price is advertised. Explore colour consultation: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Email draft 1
Subject: Your next colour conversation Hi [first name], Thinking about a colour change? Start with your inspiration, your colour history and the upkeep you have in mind. At Lumière, our colour consultation begins with your questions. Bring your inspiration. We will talk through your starting point, upkeep and a possible next step. Your colour service and price are agreed after consultation. No discount or treatment price is advertised. Ask about a consultation: [Owner: insert and review the booking destination] Lumière [Owner: add your approved sender details and unsubscribe route before sending.]
Email draft 2
Subject: A few things to bring to your colour consultation Hi [first name], If you are considering colour consultation, bring the reference ideas and questions that matter to you. A photograph, a colour family, or simply a feeling. Your starting point is enough. Previous colour, time between visits and the upkeep you are comfortable with. Your colour plan, suitability and service price are discussed before a service is booked. Your colour service and price are agreed after consultation. No discount or treatment price is advertised. You can explore the next step here: [Owner: insert and review the booking destination] If now is not the right time, there is nothing you need to do. Lumière [Owner: add your approved sender details and unsubscribe route before sending.]
Short message 1
Hi [first name], Thinking about a colour change? Start with your inspiration, your colour history and the upkeep you have in mind. Our colour consultation at Lumière is a place to start. Your colour service and price are agreed after consultation. No discount or treatment price is advertised. Details: [Owner: insert and review the booking destination] [Add the channel-appropriate opt-out route.]
Short message 2
Hi [first name], happy to answer any questions about colour consultation at Lumière. Ask about a consultation: [Owner: insert and review the booking destination]. No action needed if this is not for you. [Add the channel-appropriate opt-out route.]
Response guide and human handoff
FICTIONAL DEMONSTRATION DRAFT Response guide for Lumière Interested: “Thanks for getting in touch. What would you like to explore with colour consultation? Ask about a consultation: [Owner: insert and review the booking destination]” Price: “Your colour service and price are agreed after consultation. No discount or treatment price is advertised.” Do not improvise a quote or discount. Availability: Check the actual appointment system. Never promise a slot from this pack. Suitability: A qualified salon professional should advise on service suitability. Ask only what is needed for the next conversation; do not request medical details in public comments. Bridal date: Check the actual diary, group size and travel arrangements. An enquiry does not reserve a date. Not interested / stop: Acknowledge once if appropriate, then apply the salon's suppression process. Do not send a follow-up. Complaint: Acknowledge without debating, move to the salon's approved private support route and notify the owner. Owner handoff: Salon owner approves claims, assets, price, channels and dates. Assigned salon team member checks inbox and diary, records actual outcomes and sends manually. Winflow prepares the pack. Named owner and daily inbox cover must be entered before launch.
Launch checklist and measurement rules
FICTIONAL DEMONSTRATION DRAFT Launch checklist [ ] Name the salon approver and the person checking replies each day. [ ] Confirm service, target audience and campaign objective: Consultation enquiries. [ ] Approve this exact pricing/offer text: Your colour service and price are agreed after consultation. No discount or treatment price is advertised. [ ] Clear every image, staff appearance, music license and reference shown in filmed content. [ ] Verify proof source, time period, permissions and exact wording; remove unsupported proof. [ ] Test the booking path on a phone and confirm its service selection and current availability. [ ] Replace draft sender/unsubscribe fields and review eligibility for each channel. [ ] Approve the exact final exports, accounts, audience and dates. [ ] Schedule or post manually in the approved tools. This pack does not publish. [ ] Log actual posts/sends and respond only through the approved salon accounts. [ ] Review the measurement sheet after seven days. Deduplicate people and record actual appointments separately from enquiries. [ ] Stop or revise on opt-outs, unclear pricing, broken booking paths or an unattended inbox. Proposed sequence for owner review Day 1: landing page + feed creative 1 + reel 1. Day 3: feed creative 2 + story creative 4; email 1 only to eligible, approved recipients. Day 5: feed creative 3 + reel 2 + story creative 5. Day 7: story creative 6; email 2 / short follow-up only where permission and conversation history allow. Dates and send frequency are proposals; choose them with the salon owner. Measurement rules Record observed enquiries, unique responding people and actual confirmed appointments separately. Views and clicks are platform reports. Add cancellations separately. These counts do not establish campaign causation or incremental revenue.
Artwork provenance
Original Winflow composition and generated fictional editorial photography, 23 October 2026. Originals and source directions retained in the local review package. No real staff identity, client result or physical location.
Original composition with fictional photography. No real salon, customer, stylist or venue is represented. Images illustrate a direction, not completed client work.