FICTIONAL DEMONSTRATION DRAFT

Launch checklist
[ ] Name the salon approver and the person checking replies each day.
[ ] Confirm service, target audience and campaign objective: Consultation enquiries.
[ ] Approve this exact pricing/offer text: Your colour service and price are agreed after consultation. No discount or treatment price is advertised.
[ ] Clear every image, staff appearance, music license and reference shown in filmed content.
[ ] Verify proof source, time period, permissions and exact wording; remove unsupported proof.
[ ] Test the booking path on a phone and confirm its service selection and current availability.
[ ] Replace draft sender/unsubscribe fields and review eligibility for each channel.
[ ] Approve the exact final exports, accounts, audience and dates.
[ ] Schedule or post manually in the approved tools. This pack does not publish.
[ ] Log actual posts/sends and respond only through the approved salon accounts.
[ ] Review the measurement sheet after seven days. Deduplicate people and record actual appointments separately from enquiries.
[ ] Stop or revise on opt-outs, unclear pricing, broken booking paths or an unattended inbox.

Proposed sequence for owner review
Day 1: landing page + feed creative 1 + reel 1.
Day 3: feed creative 2 + story creative 4; email 1 only to eligible, approved recipients.
Day 5: feed creative 3 + reel 2 + story creative 5.
Day 7: story creative 6; email 2 / short follow-up only where permission and conversation history allow.
Dates and send frequency are proposals; choose them with the salon owner.

Measurement rules
Record observed enquiries, unique responding people and actual confirmed appointments separately. Views and clicks are platform reports. Add cancellations separately. These counts do not establish campaign causation or incremental revenue.