Tell us how you wear it
Air-dried, styled, tucked back or always on the move. Start with your actual routine.
All campaignsFictional salon example. No live bookings.
First-visit cut consultation
New chair. Your kind of cut.
Meet the idea behind the chair: talk about your routine, the shape you want and the time you spend styling.
Explore a first visit
Let your routine lead the conversation.
Choose a conversation
Bring a shape you like and a note about what has not worked for you before.
Meet before you commit
Ask the stylist about suitability, appointment length and pricing before choosing a visit.
Before you decide
The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered.
This is a fictional stylist launch. No professional identity, availability, credentials or customer outcome is implied.
Behind this campaign
The complete working pack keeps the customer promise, follow-up copy and team handoff connected. Download it to inspect every file.
Six finished static creatives
Three feed designs at 1080 × 1350 and three stories at 1080 × 1920. Download finished PNGs individually, with editable SVGs also included in the full pack. Fictional imagery and original compositions.
Copy and the handoff
Reel 1: The invitation · 20 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–4s | Close shot of an open consultation notebook and a clean styling station. | The Cut Room: First-visit cut consultation |
| 4–10s | Hands arranging two or three permitted inspiration references. Do not show private client records. | Bring your ideas. Bring your questions. |
| 10–16s | A team member points to a simple planning card. Use only an approved staff participant. | Talk through the next step. |
| 16–20s | Hold a clean end card with the service and booking destination. | Plan your first visit |
Voiceover: Looking for a new hair conversation? Tell us how you wear your hair and what you want from your next visit. Start with first-visit cut consultation at The Cut Room. Meet the idea behind the chair: talk about your routine, the shape you want and the time you spend styling.
Caption: First-visit cut consultation at The Cut Room. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Plan your first visit: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Reel 2: What to bring · 25 seconds
| Timing | Shot | On-screen copy |
|---|---|---|
| 0–5s | Handwritten question on a clean card. No personal data. | Not sure where to start? |
| 5–11s | Permitted reference image beside a blank notes page. | Tell us how you wear it |
| 11–17s | Hands writing a short routine or timeline note. | Choose a conversation |
| 17–22s | Approved team member opening a consultation notebook. | Meet before you commit |
| 22–25s | Static brand end card with a readable link. | Plan your first visit |
Voiceover: Bring what you know so far. Air-dried, styled, tucked back or always on the move. Start with your actual routine. Bring a shape you like and a note about what has not worked for you before. Ask the stylist about suitability, appointment length and pricing before choosing a visit.
Caption: Questions are a useful starting point. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Explore first-visit cut consultation: [Owner: insert and review the booking destination]
Film with approved people and permitted assets. Clear music rights and add captions. No finished video is included.
Email draft 1
Subject: Your next hair conversation Hi [first name], Looking for a new hair conversation? Tell us how you wear your hair and what you want from your next visit. At The Cut Room, our first-visit cut consultation begins with your questions. Meet the idea behind the chair: talk about your routine, the shape you want and the time you spend styling. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Plan your first visit: [Owner: insert and review the booking destination] The Cut Room [Owner: add your approved sender details and unsubscribe route before sending.]
Email draft 2
Subject: A few things to bring to your first-visit cut consultation Hi [first name], If you are considering first-visit cut consultation, bring the reference ideas and questions that matter to you. Air-dried, styled, tucked back or always on the move. Start with your actual routine. Bring a shape you like and a note about what has not worked for you before. Ask the stylist about suitability, appointment length and pricing before choosing a visit. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. You can explore the next step here: [Owner: insert and review the booking destination] If now is not the right time, there is nothing you need to do. The Cut Room [Owner: add your approved sender details and unsubscribe route before sending.]
Short message 1
Hi [first name], Looking for a new hair conversation? Tell us how you wear your hair and what you want from your next visit. Our first-visit cut consultation at The Cut Room is a place to start. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Details: [Owner: insert and review the booking destination] [Add the channel-appropriate opt-out route.]
Short message 2
Hi [first name], happy to answer any questions about first-visit cut consultation at The Cut Room. Plan your first visit: [Owner: insert and review the booking destination]. No action needed if this is not for you. [Add the channel-appropriate opt-out route.]
Response guide and human handoff
FICTIONAL DEMONSTRATION DRAFT Response guide for The Cut Room Interested: “Thanks for getting in touch. What would you like to explore with first-visit cut consultation? Plan your first visit: [Owner: insert and review the booking destination]” Price: “The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered.” Do not improvise a quote or discount. Availability: Check the actual appointment system. Never promise a slot from this pack. Suitability: A qualified salon professional should advise on service suitability. Ask only what is needed for the next conversation; do not request medical details in public comments. Bridal date: Check the actual diary, group size and travel arrangements. An enquiry does not reserve a date. Not interested / stop: Acknowledge once if appropriate, then apply the salon's suppression process. Do not send a follow-up. Complaint: Acknowledge without debating, move to the salon's approved private support route and notify the owner. Owner handoff: Salon owner approves claims, assets, price, channels and dates. Assigned salon team member checks inbox and diary, records actual outcomes and sends manually. Winflow prepares the pack. Named owner and daily inbox cover must be entered before launch.
Launch checklist and measurement rules
FICTIONAL DEMONSTRATION DRAFT Launch checklist [ ] Name the salon approver and the person checking replies each day. [ ] Confirm service, target audience and campaign objective: First visits with a new stylist. [ ] Approve this exact pricing/offer text: The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. [ ] Clear every image, staff appearance, music license and reference shown in filmed content. [ ] Verify proof source, time period, permissions and exact wording; remove unsupported proof. [ ] Test the booking path on a phone and confirm its service selection and current availability. [ ] Replace draft sender/unsubscribe fields and review eligibility for each channel. [ ] Approve the exact final exports, accounts, audience and dates. [ ] Schedule or post manually in the approved tools. This pack does not publish. [ ] Log actual posts/sends and respond only through the approved salon accounts. [ ] Review the measurement sheet after seven days. Deduplicate people and record actual appointments separately from enquiries. [ ] Stop or revise on opt-outs, unclear pricing, broken booking paths or an unattended inbox. Proposed sequence for owner review Day 1: landing page + feed creative 1 + reel 1. Day 3: feed creative 2 + story creative 4; email 1 only to eligible, approved recipients. Day 5: feed creative 3 + reel 2 + story creative 5. Day 7: story creative 6; email 2 / short follow-up only where permission and conversation history allow. Dates and send frequency are proposals; choose them with the salon owner. Measurement rules Record observed enquiries, unique responding people and actual confirmed appointments separately. Views and clicks are platform reports. Add cancellations separately. These counts do not establish campaign causation or incremental revenue.
Artwork provenance
Original Winflow composition and generated fictional editorial photography, 23 October 2026. Originals and source directions retained in the local review package. No real staff identity, client result or physical location.
Original composition with fictional photography. No real salon, customer, stylist or venue is represented. Images illustrate a direction, not completed client work.