FICTIONAL DEMONSTRATION DRAFT

The invitation | 20 seconds
0–4s | Shot: Close shot of an open consultation notebook and a clean styling station. | On-screen: The Cut Room: First-visit cut consultation
4–10s | Shot: Hands arranging two or three permitted inspiration references. Do not show private client records. | On-screen: Bring your ideas. Bring your questions.
10–16s | Shot: A team member points to a simple planning card. Use only an approved staff participant. | On-screen: Talk through the next step.
16–20s | Shot: Hold a clean end card with the service and booking destination. | On-screen: Plan your first visit
Voiceover: Looking for a new hair conversation? Tell us how you wear your hair and what you want from your next visit. Start with first-visit cut consultation at The Cut Room. Meet the idea behind the chair: talk about your routine, the shape you want and the time you spend styling.
Caption: First-visit cut consultation at The Cut Room. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Plan your first visit: [Owner: insert and review the booking destination]
Production: record original approved footage; clear music rights; add captions; confirm final readable timing.

What to bring | 25 seconds
0–5s | Shot: Handwritten question on a clean card. No personal data. | On-screen: Not sure where to start?
5–11s | Shot: Permitted reference image beside a blank notes page. | On-screen: Tell us how you wear it
11–17s | Shot: Hands writing a short routine or timeline note. | On-screen: Choose a conversation
17–22s | Shot: Approved team member opening a consultation notebook. | On-screen: Meet before you commit
22–25s | Shot: Static brand end card with a readable link. | On-screen: Plan your first visit
Voiceover: Bring what you know so far. Air-dried, styled, tucked back or always on the move. Start with your actual routine. Bring a shape you like and a note about what has not worked for you before. Ask the stylist about suitability, appointment length and pricing before choosing a visit.
Caption: Questions are a useful starting point. The cut, timing and price are confirmed with the stylist before booking. No first-visit discount is offered. Explore first-visit cut consultation: [Owner: insert and review the booking destination]
Production: record original approved footage; clear music rights; add captions; confirm final readable timing.