Case study · Urban Hair Bar, Valley Park, Missouri
Zero to 8 new clients.
April to July 2026 · $0 on ads
- 12people messaged to book
- 8became paying clients
- 65calls from her Google profile
Before
When we met Kit in April 2026, Urban Hair Bar had 4.7 stars from 42 reviews and a loyal client base. Every client was a long-time regular. No new clients were coming from Google, Instagram or Facebook, and Google and Facebook even listed two different towns.
What we did
- 01
One town, everywhere
Google and Facebook listed two different towns. We put Valley Park on every profile so searches matched.
- 02
Google profile completed
Services, photos, hours and posts filled in, so the profile answered questions before anyone had to ask.
- 03
A clear path to book
The Instagram bio rewritten to say what, where and for whom, with one tap to book.
- 04
Content from her own work
Posts and reels made from Kit's photos and clips. No stock, no filming day.
- 05
Every enquiry answered
Messages answered and moved to a booking, so interest didn't go cold.
What changed
In four months, 12 people messaged to book, 8 of them became paying clients, and her Google profile brought 65 calls. All of it without a dollar on ads.
“Your content is amazing. You guys surely know your work.”
What we won't claim
Views and reach stayed modest. What changed was people asking to book. This is four months at one small salon, with results reported by the client. Yours will depend on your market, your services and how fast you reply.