Free Salon Profile Check

The 18 things we look at first.

Go through it on your phone, the way a new client would. Tick what's already true. Your ticks stay on this device.

0 of 18 done

Google Business Profile

Your primary category is exactPick the one clients search for, such as "Hair salon", then add secondary categories for your main services.
Name, address and phone match everywhereGoogle, Instagram, Facebook, Yelp and your website should say exactly the same thing.
Hours are currentIncluding holiday hours. Wrong hours send clients to the salon down the road.
The booking link goes straight to bookingNot to your homepage. One tap from Google to picking a time.
Services are listed in clients' wordsBalayage, silk press, extensions, with starting prices where you can.
New photos and answered reviewsAdd real work every week and reply to every review, good or bad.

Your bio says what, where and for whomOne line, for example "Lived-in color in Valley Park, MO".
The name field includes your service and cityIt's searchable. "Mia | Vivid Color Denver" is found; "Mia" isn't.
The link in bio opens booking in one tapIf it opens a menu of links, booking should be the first one.
You posted in the last 7 daysAn old last post makes people wonder if you're still open.
Highlights answer the first questionsServices and prices, reviews, how to book, where you are.
Reels show the finished result in the first secondLead with the reveal, then the process.

Three taps or fewer to a booked slotStart from Google and from Instagram, on your phone, and count.
Booking works on a phone without an accountNo pinching, no forced sign-up before seeing times.
Prices or "from" prices are visible firstSurprises at checkout lose bookings.
Messages get a reply the same working dayDMs and inquiries go cold fast.
New clients know where to startA clear first-visit service or consultation is easy to find.
You ask every happy client for a reviewIn person, with a direct link to your Google review page.

The free diagnostic covers all of this for your salon, written up in three pages, with what to fix first.