Free tool
How to reply to Google reviews, with free reply templates
Reply to every review. Thank them by name, mention only what they wrote, keep it short, and take complaints offline.
Paste a review below and get 3 replies to choose from. Free, no sign-up, and the review never leaves your browser.
Pick a reply and copy it
Your 3 replies show up here. You choose what from the review they mention.
Do
Don't
Want more reviews to reply to? Make a free review QR sticker with your logo for the mirror and front desk.
Make a free review QR stickerDone for you
SalonReply: every new Google review answered, in your salon's voice
No time to reply? SalonReply is our done-for-you Google review replies. We set up an AI reply assistant for your salon. It drafts replies in your salon's voice, our team checks them, and angry or sensitive reviews go to you.
- Every new review. Each new review gets a reply, from the day you start.
- Your voice. Set up with you, from how you already talk to clients.
- A person checks. Our team checks the replies the AI drafts.
- You decide the hard ones. Angry or sensitive reviews go to you, not to the AI.
SalonReply
$30a month
For up to 2 locations. Each extra location is $10 a month.
Get SalonReplyStarts with a few quick questions, so we can look at your Google profile first.
How to reply to a Google review
- Make sure your Business Profile is verified. Google only lets verified profiles reply.
- Go to your Business Profile (search your salon's name while signed in to the Google account that manages it).
- Select Read reviews.
- Next to the review, select Reply.
- Paste your reply and select Reply again.
The reviewer is notified, and they can still change their review after reading your reply. Google checks replies before they appear, usually within 10 minutes. Source: Google Business Profile Help.
Google review reply examples for salons
5-star review
"Jess did an amazing balayage, exactly what I wanted!"
Thank you so much, Sam! So glad you love the balayage, and we'll pass your kind words on to Jess. We hope to see you soon.
4-star or mixed review
"Great cut, but I waited 30 minutes past my time."
Thank you for your review, Sam. We appreciate the note about the wait. If you'd like to talk about anything, please reach us at [your phone or email].
1 or 2-star review
"Rude front desk and they rushed through everything."
Sam, I'm sorry your visit didn't go the way you hoped. I'd really like to make it right. Please call or text me at [your phone or email] so we can talk it through.
Then take it offline. Don't argue in public, and don't offer a refund or freebie for changing the review.
A review from someone who was never a client
We can't find a visit under this name, and we'd like to understand what happened. Please contact us at [your phone or email] so we can look into it.
If it breaks Google's rules (spam, a conflict of interest, offensive content), report it from your Business Profile.
What never to put in a review reply
- Client details. No visit dates, services they didn't mention, prices paid, hair or health history.
- Proof they were a client on a complaint about a reaction, injury or charge. Ask them to contact you instead.
- An argument. The next reader judges your reply more than the review.
- A deal or offer. Google's tips say to be conversational, not promotional.
- Anything in return for changing the review. Google strictly prohibits it.
For the words to ask every client for a review, and a simple weekly routine, see how to get more Google reviews for your salon.
Questions
Can I edit or delete my reply later?
Yes. Go to your Business Profile, select Read reviews, and under your reply select Edit or Delete. Source: Google.
Does the reviewer see my reply?
Yes. Google notifies the person who wrote the review when you reply. Google checks replies against its policies first. That usually takes up to 10 minutes, but can take up to 30 days, and the reply is public once approved. Source: Google.
Can I offer a discount if they change a bad review?
No. Google says offering free or discounted goods or services in exchange for posting, changing or removing a review is strictly prohibited. Invite them to talk to you instead, with nothing attached. Source: Google.
Should I reply to reviews with stars but no text?
We recommend it. A one-line thank you takes seconds and shows the next reader that you answer everyone. Pick the Short tone above.
Can I delete a bad Google review?
No, you can't delete a client's review. You can reply publicly, and you can report a review that breaks Google's rules, such as spam, a conflict of interest or offensive content.
Does replying to reviews help my salon?
Google says replying shows that you value feedback, and that positive reviews and helpful replies can help your business stand out. Reply to every review, good or bad. Source: Google.
Is the review I paste saved anywhere?
No. The replies are made in your browser from our templates. Nothing you type is sent to us or stored.
Want more reviews and more bookings?
We'll look at your Google profile, Instagram and booking path and tell you what to fix first. Free.