Hair salon website examples

Google’s, web.dev’s, the W3C’s, schema.org’s, the Department of Justice’s and the FTC’s guidance checked on their own pages on 26 October 2026. Rules change, so follow the links before you rely on them.

About the examples: the five sites below are Winflow’s own demo designs, not client sites. Each one is a fictional salon: the people, prices, addresses and reviews in them are illustrative. Open each one on your phone as you read.

What do the best hair salon websites have in common?

Strip away the colors and fonts and the sites that get booked have the same seven parts:

1. A first screen that says what and where, with a Book button. No scrolling needed to know what you do, where you are and how to book.
2. Quick facts. Hours, address and phone in a short strip near the top, so “where” and “when” are answered at once.
3. Services in clients’ words, with starting prices and times. Enough to know roughly what a visit costs before booking.
4. A first-visit block. What happens at a consultation, a trial or a first color visit, so a new client isn’t nervous.
5. The team. Faces, specialties and who to book for what.
6. Real work and real reviews. Photos of your own clients’ results, recent and in good light, and honest quotes from clients.
7. One booking link. The same Book button on every page, opening the same booking page your Google profile and Instagram use.

All of it has to work on a phone first. Google uses the mobile version of a site’s content for indexing and ranking (Google).

Five salon website examples, annotated

These are Winflow’s own demo designs, not client sites. Each is a fictional salon built on the same order: hero, a quick-facts strip, services, a first-visit block, team, work, story, sample reviews, booking, visit details and a final Book button. Read what each section is doing, not just how it looks.

1. Lumière: quiet editorial luxury

Open the Lumière demo (fictional salon)

Suits: premium colorists and blonding specialists, where the client is about to spend real money and wants to feel safe.

Section	What it does	Why it helps a visitor book
Hero	A short, calm headline (“A little light. All you.”) and one button, “Book your visit”	Sets a premium tone in five words and gives one clear next step
Services	Grouped into color, cut and finish, and treatments. Each shows a “from” price and a time in minutes, plus a free 20-minute color consultation	A first-timer can see roughly what a visit costs and how long it takes, and has a low-risk way in
Price note	“Prices depend on length and density, so the final price is confirmed in the chair.”	Honest about why prices vary, without hiding the number
First-visit block	A first color visit explained: a 20-minute consultation, a strand test for big changes and a written plan for upkeep and budget	Answers the two big worries about premium color, the result and the bill, before anyone books
Team	Cards with each stylist’s photo and what they’re “known for”	Helps clients pick the right person for blonding or a big change
Work	A gallery of finished color in soft light	High-end color sells on the result, so the photos do much of the persuading

2. Studio Noir: dark portfolio drama

Open the Studio Noir demo (fictional salon)

Suits: high-end color and transformation studios, where most first visits start with a consultation.

Section	What it does	Why it helps a visitor book
Hero	“Let the work speak.” with the button “Request a consultation”	The button matches how the studio actually works: big changes start with a talk, not a booked slot
Services	“From” prices and times (color correction from $380, about 4 hours), with a note that transformations are priced after a consultation	Sets expectations before a client commits to a long appointment
First-visit block	Before a transformation: consultation and strand test first, a clear plan for sessions and budget, then aftercare	Tells a nervous client exactly what happens and that a big change may take more than one session
Work	An uneven gallery on black, with numbered captions	Dark layouts make bold color stand out, as long as the text still has enough contrast (see the accessibility section)

3. Bloom Hair: bright, warm and family-friendly

Open the Bloom Hair demo (fictional salon)

Suits: bridal and family salons, where clients range from kids’ first cuts to wedding parties.

Section	What it does	Why it helps a visitor book
Hero	“Good hair. Big smiles.” with “Book your visit”, and a “Bridal packages” badge on the photo	Friendly and simple, and the badge tells brides they’re in the right place
Services	Everyday cuts next to bridal services, each with a price and time, including a $95 bridal trial	One menu for two very different visits, so nobody has to message to ask
First-visit block	“Getting married?”: a free planning chat, then a trial run, on-site styling for the party and a touch-up kit	A bride planning ahead wants to know the process. Spelling it out answers her questions before she asks
Team	A bridal specialist, and a stylist known for kids’ cuts	Parents and brides both want to know who will do the hair

4. Cut & Paste: creative and vivid

Open the Cut & Paste demo (fictional salon)

Suits: creative, vivid-color and indie salons with a strong personality.

Section	What it does	Why it helps a visitor book
Hero	“Hair is art.” with the button “Come play”, and a “New clients welcome” badge	A playful button works when your clients want playful. The badge says one clear thing to first-timers
First-visit block	Vivid hair, the honest bit: lightening first, cool washes and color-safe shampoo, and a refresh every 4 to 6 weeks	Honesty about upkeep builds trust and filters out clients who wanted a one-off
Work	Bright results with playful captions (“Sunset melt”, “Electric mullet”)	Vivid clients book on the photo, and the captions give them words to ask for

5. Blue Hour: fast and no-fuss

Open the Blue Hour demo (fictional salon)

Suits: busy cut-focused salons and barbers, where most visits are short and repeat.

Section	What it does	Why it helps a visitor book
Hero	“Fresh cut. No fuss.” with the button “Book in 60 sec”	The button promises speed, which is exactly what this client wants
Hero line and badge	“Book in a minute or walk right in.” under the headline, and a “Walk-ins welcome” badge on the photo	Tells walk-in clients they can just come by, and booking clients it takes a minute
Services	A short menu with fixed prices and times, and “No upsells. What you see is what you pay.”	Fewer choices and no surprises mean faster decisions
Team	Three barbers, each with what they’re known for	Regulars can book their barber; new clients can pick by style
Booking	The next open times shown as “Today 2:30 pm” and “Today 4:15 pm”	Shows the next opening, which is what a quick-cut client wants

What to take from all five: the personality changes, the order barely does. Every one of them answers what, where, how much, what happens first, who, and how to book, roughly in that order, on a phone. Each also ends with sample reviews (labelled as written for the fictional salon) and one more Book button, so a reader who scrolls to the bottom never has to scroll back up.

Salon website design by salon type

Use this as a starting point for your own salon website design. Pick the row closest to you, then make it sound like you.

Salon type	Look and feel	Hero button	Extra block worth adding	Photos to lead with
Premium color and blonding	Calm, light, lots of space	“Book your visit” or “Book a consultation”	Your first color visit: consultation, strand test, upkeep plan	Finished color in soft daylight
Transformation and color correction	Dark, dramatic, portfolio-led	“Request a consultation”	Before a transformation: sessions, budget, aftercare	Before and after pairs, with permission
Bridal and family	Bright, warm, friendly	“Book your visit”	Getting married? Trial, on-site styling, timings	Bridal parties and everyday cuts
Creative and vivid	Bold color, playful type	Something in your voice, still clear	The honest bit: lightening, upkeep, refresh timing	Vivid results, close up
Cut-focused and barber	Simple, fast, high contrast	“Book now” or “Book in a minute”	Walk-ins welcome, and when	Fresh cuts, the shop, the chairs
Curly and textured hair	Warm, real, specialist	“Book a curl consultation”	What to expect: how to arrive, how long it takes	Curls of different types, styled and natural
Solo stylist or suite	Personal, one face	“Book with [Name]”	About me, your suite and how to find it	Your work and you

For a solo stylist, the bio carries a lot of weight. Our hair stylist bio guide has examples for the website, booking app and Instagram.

Use real salon sites as examples too

Our demos show the bones. To see what clients in your area see, search for your main service and your town on your phone, the way a client would, and open the top three salon sites. Score each one with the scorecard below, then score your own. Borrow the structure of what works, never the photos or words.

Steal this wording

Copy these, fill in the brackets, then read them out loud. If it doesn’t sound like you, change it.

Hero (first screen)

[What you do] in [neighborhood or town]
Book your visit

[Lived-in color / Curly cuts / Bridal hair] for [who you love working with], in [town].
[Book now]  [See our work]

Services

[Service name]
[What it is, in one line.] Best for [who it suits].
From $[price], about [time]. [What changes the price: length, density, time since your last color.]
[Book a service name]

New here? Start with a free [15/20]-minute consultation. We'll talk through your hair, your budget and a plan.

Price note

Prices depend on length and density, so your final price is confirmed in the chair before we start.

Work

Recent work from our chairs. Every photo is a real client, shared with their permission.

Team

[Name], [role]
Known for: [two specialties].
[One sentence on how they work, in their words.]
[Book with Name]

First-visit block

Your first visit
1. [Consultation]: we talk through what you want and what your hair can do.
2. A strand test before big color changes, so we can see how your hair lifts and takes color.
3. A patch test (skin test) whenever your color's instructions call for one.
4. A clear plan for upkeep and budget before you leave.

Policy line, next to the Book button

A $[amount] deposit holds [new-client / color] appointments. Read our policy.

Need full wording? Use our salon cancellation and no-show policy templates.

Reviews

"[Short real quote from a client review.]" [First name and initial], [service]
Read more reviews on Google.

Visit details

[Street address, suite number], [town]
[Hours, day by day]
Parking: [where]. Entrance: [how to find the door].
Call or text [phone]

Final call to action (bottom of the page)

Ready when you are. [Book your visit]

The 12-point salon website scorecard

Print this, open your site on your phone and grade it as a new client would. Give full points only when the line in the middle is true. Partly true scores half. The weights are our judgment of what matters most, not a measured benchmark. This scorecard is about design and content. For the booking path itself (Google booking link, deposits, speed, tracking where bookings come from), use the 10-point checklist in our salon booking website guide.

#	Section	What good looks like	Points
1	Hero	A headline in clients’ words, one strong photo of your work and one Book button, all on the first phone screen	15
2	Quick facts	Hours, address and phone in a short strip near the top, matching your Google profile	5
3	Photography	Your own clients’ results with consistent light and crop, so the gallery looks like one salon. No stock models	10
4	Type and contrast	Text readable without zooming, and contrast of at least 4.5:1 for normal text (W3C)	5
5	Service menu	Scannable groups, one line per service, starting prices and times, no walls of text	15
6	First-visit info	What happens at a consultation, trial or first color visit, for your most nerve-racking service	10
7	Team	A photo, what each person is known for and a way to book them (solo: your About section does this job, so give yourself the points if it does)	5
8	Reviews	A few real reviews quoted honestly, with first name and service, and a link to your Google reviews	5
9	Book button	The same Book button stays visible as you scroll, and appears again at the bottom of the page	15
10	Labels	Menu items and buttons in plain words (“Services”, “Book your visit”), not icons or clever lines	5
11	Accessibility	Photos have alt text, buttons are big enough to tap, and the menu works with a keyboard	5
12	Search basics	Each page has a clear title naming your service and town, and your business is marked up as a local business	5
		Total	100

Score yourself: 85 or more, with full points on rows 1, 4, 9 and 11, your site is in good shape, so keep the photos fresh. 60 to 84, fix the biggest missing points first: hero, services and the Book button are worth 45 between them. Under 60, fix those three rows before you spend anything on marketing. Whatever your total, anything short of full points on the hero, contrast, the Book button or accessibility comes first: if clients can’t read the page, find the button or use it with a keyboard or screen reader, the other points don’t count for much.

Design mistakes that look good but cost bookings

These are easy to fall for because they look great on a big screen.

1. A full-screen video with just your name. Beautiful, and it tells a new client nothing. Put what, where and a Book button on top of it.
2. Light gray text on white, or thin text on a photo. It looks refined and is hard to read on a phone in daylight. Check the contrast.
3. A clever button. “Begin your journey” makes people think. “Book your visit” doesn’t. Playful is fine when it’s still clear, like “Come play” on a vivid salon.
4. Hiding prices to look premium. Premium clients still want a rough number. “From $[price]” with a short note keeps the tone and answers the question.
5. Tiny icons as the only menu. If people can’t find Services, they leave. Label things in words.
6. A pop-up over the Book button. A newsletter box that covers the booking is not worth it.
7. Social feeds as the only work section. A live feed can break, slow the page or show a post you didn’t mean to feature. Pick your best work for the page and link to Instagram for the rest. Our Instagram guide for hair salons covers the feed side.

How should you show reviews on your salon website?

Real reviews help a new client trust you. Two sets of rules matter here, and a third when you ask for reviews.

The FTC’s rule on reviews and testimonials. It bans fake reviews and testimonials, and buying reviews you know, or should know, are false. It bans suppressing reviews through intimidation or unfounded legal threats. Showing a non-representative set in your marketing could be deceptive, and if you leave out a type of review, such as ones about a different product, the same rule has to apply to positive and negative reviews alike (FTC). Our suggestion: quote real reviews with first name and initial, ideally with the client’s OK, and never write or buy reviews.

Google’s rule on review stars. Google’s review snippet guidance says that when a business shows reviews about itself on its own site, including through a Google or Facebook reviews widget, its pages using LocalBusiness or Organization markup aren’t eligible for review stars in search (Google). Show reviews for people. Don’t add review markup hoping for stars.

Google’s review policy, when you ask for reviews. Google bans reviews given for an incentive, asking only happy clients, and reviews from staff or anyone with a conflict of interest (Google). So ask every client the same way, for an honest review, with nothing in return. Our guide to getting more Google reviews for your salon has the exact words, and our free Google review QR code tool makes a print-ready sticker for your mirror and front desk.

Alt text, contrast and tap targets

These small details help clients who use screen readers, read in bright sun or have big thumbs, and alt text also helps your photos show up in Google Images.

• Alt text. Google calls alt text the most important attribute for image metadata. Describe the photo in context, and use keywords where they fit naturally; stuffing them in is a bad experience and may be treated as spam (Google). Good: “Lived-in blonde balayage on shoulder-length hair”. Bad: “salon hair salon best balayage salon [town]”.
• Contrast. WCAG 2.2 asks for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, which is about 24px, or about 18.5px bold (W3C). Dark and pastel designs need the most checking.
• Tap targets. WCAG 2.2 asks for buttons and links at least 24 by 24 CSS pixels, with some exceptions (W3C). Your Book button should be much bigger than that.

Does the ADA apply to salon websites?

In guidance dated March 2022, the Department of Justice says Title III of the ADA covers businesses open to the public, and that its requirements apply to all the goods and services they offer, including those on the web. It has no regulation setting detailed web standards for businesses, but points to WCAG and the Section 508 Standards as helpful guidance (ADA.gov). This isn’t legal advice. If you have a specific concern, speak to a lawyer. The contrast, tap target and alt text basics above are a sensible start either way.

Search basics for a salon website

• Name your service and town in page titles and headings, the way clients search: “Balayage in [town]”, not “Our offerings”.
• Mark up your business. Google’s local business structured data needs your name and address, and recommends hours, phone, website, location and price range, using the most specific type (Google). For a salon that type is HairSalon.

Keep your name, address, phone and hours identical on your site and your Google profile. Our Google Business Profile guide for hair salons covers the profile side.

Want it done for you?

Winflow builds salon websites in styles like the ones above, rebuilt in your own brand, photos and voice, with your existing booking link one tap away on every page. A salon template website is $299 one-time; a custom design is quoted after a short scope, never more than $799. You keep your booking app and your client data where they are.

Check your website today

Your website is one of the places a new client decides. Run the free Salon Profile Check on your phone, the way a new client would, to test your Google profile, Instagram and booking path together. For the whole picture, read how to get more clients for your hair salon, and if your profile needs more reviews, our free Google review QR code tool makes a print-ready sticker in a couple of minutes. If you’d rather we looked, Winflow’s free diagnostic covers your Google profile, Instagram and booking path, written up by people, not software, in your inbox within 48 hours.