This is our full three-page diagnostic, written by a person, about your salon. Its length depends on where your salon is right now. This one is for a made-up salon, so nothing below is a real business.
Prepared for Dana Reyes, Juniper & Vine Hair Co. · Example
Growth diagnostic
Juniper & Vine does beautiful color. People nearby just can't find it.
You asked how to fill weekday color appointments with new clients. We looked at everything a new client sees before booking: Google, Instagram, your booking site and Yelp. Here's what we found, what you can fix this week, and what a fuller plan would look like.
"Our regulars love us. New people just don't seem to find us."You, on our intro call.
What's already working
4.8on Google from 63 reviews. Clients name the color work in 21 of them.
Your color reels are strong: bright, honest light and real results.
One clear look across your feed and your salon.
Online booking with deposits already set up.
Your strongest opportunity
5×more likes on your color reels than on your other posts, averaged over your last 30.
Your best advert already exists. It just isn't where searchers look.
Weekday color is the gap you named, and the work people like most.
The core issue
Google shows "Juniper Vine Salon" with summer hours and no Book button. Your best work lives on Instagram, where nearby searchers never land.
We reviewed your Google profile and 63 reviews, Instagram (last 30 posts), your booking site, Yelp and two directories.
What we can't see your bookings, revenue or ad results. Everything here is what a new client sees from the outside.
What a new client sees first
Juniper Vine Salon
★★★★★ 4.8 (63) · Hair salon
Closed · Opens Sat 9 AM
CallDirectionsWebsiteBook
Google: old name, summer hours, no Book button.
juniperandvinehairBoise hair · color · cuts
Instagram: great color, but the link opens your homepage.
Taps from Instagram to a booked color
Bio link
Homepage
Services
"Book online"
Pick color
5 taps. Every extra tap is a chance to give up.
Booking path, tested on a phone.
Diagnosis · Example
Diagnosis
Three things keep your weekday color chairs empty
1
Your Google profile is half-finished
It still says "Juniper Vine Salon", shows summer hours and has no Book button. The newest photo is 14 months old, and 11 of your 63 reviews have no reply. Someone searching "balayage near me" on a Tuesday sees a salon that looks closed.
Detail
Google
Booking site
Yelp
Name
Juniper Vine Salon
Juniper & Vine Hair Co.
Juniper & Vine Hair Co.
Tuesday
Closed
9 AM to 7 PM
9 AM to 7 PM
Book button
None
Yes
Call only
2
Instagram shows the work, not the way to book
Your bio link opens the homepage, five taps from a booked color. There's no highlight with your color menu or starting prices, and only 3 of your last 30 captions say Boise. Your best advert sends people on a hunt.
Now Bio link → Homepage → Services → Book online → ColorAfter Bio link → Color booking
3
Nothing asks for weekday color
Your only color service is 3.5 hours, so the booking site shows "no availability" for most weekdays even when a chair is free. Nothing in your posts or profile says weekdays are open for new clients. The gap you want to fill is invisible to the people who could fill it.
Watch-outs
Hours Yelp and Google disagree on Sunday.
Photos Your Google cover photo is the empty salon at night.
Reviews Two recent 5-star reviews mention a stylist who has left.
Listings An old directory listing still shows your previous phone number.
Your plan · Example
What to do next
Five fixes you can make this week
Fix your Google name and hours. Match them exactly to your booking site. Ten minutes.
Add the Book button. Link it to your color booking page, not the homepage.
Point your bio link at color booking. Five taps become two.
Add a 45-minute "new client color consult". Weekdays open up in your booking site straight away.
Reply to the 11 open reviews. Short and personal, starting with the newest.
What we'd build with you
Get found
Google profile fully fixed and posted to weekly, with new photos from your chair, so "balayage near me" finds you.
Turn views into bookings
Two-tap booking from Instagram and Google, a color highlight with starting prices, and fast replies to every DM.
Fill weekdays
Color reels that name Boise and weekday openings, aimed at the new clients you want, every month.
Week 1Google profile fixed. Booking path down to two taps.
Month 1Content plan agreed. First color reels live. Every review answered.
Months 2 to 3We track new-client bookings by source and do more of what works.
Next step: 30 minutes with Alina
We'll walk through this together and agree which fixes you'll make yourself. Free, and no pressure to sign up.
Pick a time →
Example only: Juniper & Vine Hair Co., Dana Reyes and every number here are made up. A real diagnostic uses dated, public evidence about your salon. We never see your bookings, revenue or messages unless you share them, and we don't promise results we can't measure.
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