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A bedroom product launch, shaped into a beauty brand with a clear look, a product story and creators who could bring it to life.
The result
We built the brand, the product look and the launch, then brought in creators who could show it on real skin.
The work
Campaign artwork, full carousels and films.
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Aiya Beauty collaborator blush demo showing Areeba Faraz holding a branded white lid and open pink blush pot, applying colour with her fingers and a brush, and showing the cheek look.
Aiya Beauty product-launch reel showing clear blush pots with cream-white branded lids arranged in sunlight, including stacked pots, open pink and warm-toned shades, and product boxes.
Aiya Beauty Pink Berry blush flatlay: an open bright pink pot and branded white lid surrounded by pink and red sugar-coated sweets.
Aiya Beauty Mahamisstic collaboration showing the creator presenting product boxes and a blush pot in natural light, applying colour with her fingers and showing the finished cheek look.
The challenge
Turn a founder-led product launch into a brand people can recognise and follow.
The approach
A connected system. Every part has a job.
We designed the identity and the product together, so the brand is the product.
We put the blush itself at the centre of the packaging and the launch imagery.
We brought in creators to show the colour on camera.
We ran the launch marketing and advised the founder on what to do next.
The Pink Berry campaign puts the product, colour and personality in the same frame.
Brand → product → launch → influencer collaborationsThe brand, broken down
Soft pink ties everything together. Dark lettering and the blush itself bring the contrast, so the product is always the hero.
Pink
Dark ink
Cream
The Aiya colour world.
Spaced uppercase lettering on cream lids, with darker product labels against light packaging.
We put the Aiya Beauty name on every lid and box, so the product carries the brand.
From the launch and campaign work
Packaging / Product / Detail
Brand and product design meet at the point people hold in their hands. Clear pots, cream lids, outer boxes and the colour of the product become one launch story.
Clear pots, cream lids and visible blush colour. The launch film presents the product in sunlight.
The named cream lid next to its outer box.
Frames from the selected product-launch film.
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