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An approachable period-care identity, built to help a new product category find its voice in Pakistan.
What we built
We built the whole brand: identity, packaging, tone of voice, education content and creator partnerships.
The work
Campaign artwork, full carousels and films.
Flowear educational carousel cover asking how to support someone on their period, with joined hands, a pale flower and a burgundy background.
Flowear influencer packaging collaboration showing Yashma Gill presenting a black-and-pink box, opening the package, showing printed inserts and handling the garment in a bathroom setting.
Flowear beach packaging reel showing hands holding a black-and-pink branded box by the sea, close-ups of pink inserts and details from the packaging.
Flowear Mother's Day gift reel showing a black-and-pink branded box and other gift items inside a woven basket tied with pink ribbon. The campaign overlay announces a Mother's Day sale and discount code.
The challenge
Help period underwear find an approachable voice in Pakistan.
The approach
A connected system. Every part has a job.
We built the identity, packaging and tone of voice to make a personal subject approachable.
We led with education, making a personal subject easier to understand.
We partnered with creators to show the box and talk about it openly.
One identity runs through the box, the feed and every collaboration.
Two complete education slides connect the period-care subject with the brand’s visual language.
Identity → education → packaging → influenceThe brand, broken down
Pink runs from the emblem to the inserts to the feed, and dark packaging makes it pop. Education and creator content were designed to make a private subject easier to discuss.
Burgundy
Pink
Black
The Flowear colour world.
Big, emphatic lettering for education posts, with quieter product copy on the box and inserts.
We put the emblem and name on a black box, with pink printed inserts carrying the brand inside.
From the education and packaging work
Packaging / Product / Detail
Full identity and packaging, brought together in the actual unboxing. The outer box, emblem and printed inserts carry the same recognisable visual language.
The black box carries the pink emblem and name. A printed pink insert continues the same visual language.
The packaging film reveals the product, liner and printed inserts inside the actual box.
Frames from the selected packaging-collaboration film. Product statements shown or spoken belong to the brand; this case documents the creative work.
Your brand, next
Connect your brand, content and customer journey with a plan built around your business.
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