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A bold club presence, a course-led website and a booking journey designed around getting people onto the piste.
The result
We built the identity and the course-led website with Mindbody booking, and ran the club’s advertising.
The work
Campaign artwork, full carousels and films.
European Championships 2025 team announcement poster listing women's and men's sabre athletes over fencing photography, with orange accents and the existing Leon Paul mark.
International youth summer-camps poster with foil, epee, sparring and sabre dates beside fencing footage framed inside a phone, in black, white and orange.
Salle Paul Phoenix International Youth and Adults Summer Camps 2026 cover over an orange-tinted fencing photograph.
The challenge
Connect the club’s identity, advertising and website with choosing a course.
The approach
A connected system. Every part has a job.
We built the identity and a bold campaign look the club uses everywhere.
We made team, summer and camp campaigns, each a different way in.
We built a course-led website, so new fencers can see every course and choose one.
We connected course selection to Mindbody booking, so the next step is booking.
The camp-family campaign brings the club, its people and the invitation together.
Club presence → course selection → Mindbody bookingThe brand, broken down
Orange brings the energy. Black and white keep headlines, people and course invitations clear.
Orange
Black
White
The club colour world.
Bold display lettering and strong colour blocks give every poster a sporting rhythm.
The club marks run across team news, summer sessions and camp invitations, so every format feels like the same club.
From the team, summer and camp campaigns
The booking journey
The website connects course selection with Mindbody booking integration.
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