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Urban Hair Bar

A salon with a point of view.

A warm, recognisable brand. A realistic content rhythm. A clearer path from local discovery to a booking conversation.

Independent salonIdentity / Content / Local discoveryWinflow client
A salon finishing moment with natural brunette layers, a sage dress and an espresso leather chair

The result

Zero to 8 new clients in four months

April to July 2026 · $0 on ads

  • 65calls from her Google profile
  • 12people messaged to book
  • 8became paying clients

“Your content is amazing. You guys surely know your work.”

Kit Lindemann, Owner, Urban Hair Bar
Read the full case study

From DM to the chair

Real booking conversations

Straight from the salon’s inbox, as they came in. Names and contact details removed.

Asks to book a haircut and shares her availability

Conversation text: JUL 16, 5:18 PM I was reaching out to book a haircut! JUL 16, 7:34 PM Absolutely what is your availability look like JUL 16, 10:05 PM Yay! I am free most evenings around 4ish

New client asks for a cut, toner and highlights

Conversation text: JUL 1, 1:01 AM Hi, I've never been to you before. I want a hair cut and toner or highlights. Possibly. What days are you free next? [redacted]

Campaign keyword "Refresh" gets a personal reply

Conversation text: Refresh Hi [redacted] [white heart] So happy you reached out! What are you thinking for your spring refresh? We would love to get you in with Kit! [sparkles]

Asks how to book with Kit and gets a booking line

Conversation text: APR 16 AT 2:59 AM How do I book an appointment with Kit? [right-pointing hand] Simply call or text us at [redacted] [redacted] and we will get you scheduled right away! [white heart]

Highlight client asks for August or September availability

Conversation text: JUL 31, 12:42 AM Hi! [redacted] [redacted] and I usually do a partial highlight. I got my hair done June 30th so do you guys have any availability in August or September?

Asks how to book an appointment with Kit

Conversation text: MAR 30, 10:13 PM How do I book an appointment with Kit?

First-time visitor asks what to expect

Conversation text: JUN 28 AT 10:53 PM I've never been before, what should I expect?

Asks about pricing for a trim, highlights and brow wax

Conversation text: MAR 11 AT 6:18 AM [redacted] I am definitely interested in pricing for a trim/high lights and eye brow waxing (if that's available). Thank you!

Model-spot enquiry gets a booking reply

Conversation text: Model 4/26/26 The Urban Hair Bar 1:44 am Hey [white heart and sparkles] [redacted] Thanks so much for messaging about the model spot, are you still interested? We're offering a special rate on color/highlighting services and would love to see what kind of look you're going for [unclear yellow emoji] You can reply here or call/text us at [redacted] and we'll get you booked in [sparkles]

Asks the price of a fringe cut

Conversation text: APR 22, 11:34 PM Hi Could you tell me how much it costs to get bangs cut at your place?

Replies to a story asking for more information

Conversation text: APR 3 AT 8:38 PM No longer available Would like to find out more information on this

Confirms a Friday 10:30 appointment

Conversation text: AUG 12, 7:51 PM Thank you! Friday at 1030 is perfect

The work

Campaign artwork, full carousels and films.

More from this brand

Explore supporting work

The challenge

Small inputs. A complete system.

A recognisable salon, without making its owner a full-time creator.

photos available each week
3–5
the owner’s preference
Off camera
Instagram and Facebook had both been dormant
Since 2022

The approach

A connected system. Every part has a job.

Make it recognisable

We designed the logo, colour and type so the salon looks the same everywhere.

Make it repeatable

We built a content rhythm around 3–5 photos a week, so Kit never had to be on camera.

Make it discoverable

We fixed the town mismatch, completed her Google profile and added Nextdoor.

Open a conversation

Campaigns end with a keyword to DM, and we answered booking messages and moved them toward a booking.

One seasonal idea, expressed across artwork, film and a complete carousel.
The system, expressed

One seasonal idea, expressed across artwork, film and a complete carousel.

Identity → content → local discovery → booking conversations

The brand, broken down

Warmth, with structure.

We chose a warm, timeless palette that keeps loyal older clients at home and still speaks to style-conscious younger ones.

Espresso

#2D2420

Gold

#C9A97A

Blush

#E8D5C4

Sage

#8A9E8C

The Urban Hair Bar palette.

01 / Typography

Contrast in the voice

We paired Cormorant Garamond with Poppins, with Cinzel and Amsterdam Four as accents.

02 / Marks & applications

One name. Multiple expressions.

We designed main, secondary and tertiary logos, each for light and dark backgrounds.

From the brand kit we designed

The Urban Hair Bar brand kit Tap a page to view it full size

Urban Hair Bar logo variants
Urban Hair Bar typography and colour palette

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